DealRoom AI for Pipeline
March 2026
What did we launch
AI embedded throughout DealRoom Pipeline, paired with a deeper Outlook integration.
What it does
Keeps deal information current by surfacing AI deal summaries, suggested updates, and next steps straight from deal communications.
Why it mattered
Corp dev teams lose hours keeping pipeline data up to date. This launch cut that work so teams spend more time moving deals forward.
My role
Led the go-to-market strategy and launch execution across positioning, messaging, campaign planning, cross-functional coordination, activation, enablement, and performance reporting.
PositioningMessagingCampaign StrategyCross-functional GTMLaunch ExecutionEnablementPerformance Reporting
Goals
The goal was to make DealRoom AI for Pipeline impossible to miss - and to turn that attention into real conversations. Two things had to happen.