DealRoom Pipeline for Mobile
May 2025
I built the entire video using AI!
What did we launch
A mobile-friendly experience for DealRoom Pipeline, built for corporate development teams on the go.
What it does
Lets corp dev teams view, update, and manage their M&A pipeline from their phone or tablet - deals, notes, tasks, contacts, and reporting.
Why it mattered
Deal activity doesn't stop when teams leave their desks. Mobile access meant updates could be captured immediately and deals could keep moving from anywhere.
My role
Led the go-to-market strategy and launch execution across positioning, messaging, campaign planning, cross-functional coordination, activation, enablement, and performance reporting.
PositioningMessagingCampaign StrategyCross-functional GTMLaunch ExecutionEnablementPerformance Reporting
Goals
DealRoom Pipeline for Mobile launched on May 15. Two things had to happen.